Social media can be the difference between success and failure when it comes to your online coaching business. You need to know what to do and how to do it to create a great social media presence and effectively bring in leads.
Here are some tips for creating successful social media:
Identify Your Goals
Have a clear path on what you want to do to get more leads and clients, get more views, etc. Be sure your goals are measurable and attainable. If your goals are within your reach, you are more likely to reach them.
Identify Your Audience
If you’re just starting out, you need to know who your audience is so that you can effectively reach them. What’s your niche? If you are targeting men in their 30’s, you want your posts to have that type of voice that will appeal to and be interesting to them. If you target women over 40, you want your posts to reflect that.
Select the Best Platforms
Think about what platforms your target audience and potential clients are on and get to be an expert on that platform. Training younger clients may mean Snapchat is your main platform. Facebook and Instagram are the main platforms that seem to be the best traffic for everyone. LinkedIn is great for business professionals.
Find Your Voice
Before you start posting on social media, have a clear vision of what your message is, what represents you as a coach, and what kind of information do you want to post.
You want your posts to match your brand voice. It will give people the best idea of who you are and they can begin to relate to you.
Deliver Consistently
To have a successful social media presence, you need to post and engage often. Having a frequent schedule of when you post and sticking to it will really make your platform successful.
Grow Your Audience
The bigger the audience, the greater chance of leads for your online coaching business. When you organically like and comment on their posts, as well as create engaging content, it’s a great way to grow and maintain your audience.
Engage Your Audience
You must engage your followers. Responding to your audience by answering comments, liking comments, and answering questions in a caring and timely fashion will keep them coming back to your pages. You can tag members of your audience when it’s appropriate or when you think they might be interested in a recipe, a workout, or a challenge you’re offering.
Measure Results
In order to see if your social media marketing is paying off and your strategies are solid, you need to be able to measure your results. You can do this by looking at your followers are measuring how much they’ve grown over a period of time. You can also see how many likes, comments, and shares your posts are getting and if it’s growing. If you use a scheduler like the Fit Biz CRM or a 3rd party scheduler, they offer analytics for you to review.
Include a Call to Action (CTA)
If you want your audience to engage with your content, give them something to do. Whether it’s a link to join your Free Group, follow your podcast on YouTube, or to simply comment, it’s a great way to build up your following.
Post 4-6 Times a Day
This may seem like a lot, but posting multiple times a day will show that you’re active. For example, if you are posting to Facebook, their algorithms say that your post will stay visible for 1-3 hours.
If you’re posting on multiple platforms, you will want to toggle the posts. For instance, if you are posting a specific video post on Facebook, post it later or even another day on Instagram. If someone follows you on all your platforms, they’ll be more apt to engage on the same posts if they are at different times and/or days. That’ll increase your engagement.
Try to Get Your Posts to a Big Audience
You want your posts to perform well so your audience will grow and you'll get more clients. There are six things that make posts successful; social currency, triggers, emotion, public, practical value, and stories.
What this means is people will share your material if they feel they get something out of it. Keep in mind that until you have a large audience, no one cares about you and your personal life. Don’t get me wrong, they need to learn about you as a coach so that they know what your program is about if it’s right for them, and to build trust. They are looking for ways to add value to their own and family lives. Pictures of a baby cousin or a concert you went to aren’t going to do it for them.
Outsource VA Services
If you have the budget, you might want to consider outsourcing your social media marketing. At Fit Biz Solutions, we can help you find your voice, customize your marketing, write content, design graphics, and edit videos so that your social media content is amazing.
If you would like to learn how you can outsource with Fit Biz Solutions, set up a FREE consultation with us today. We look forward to hearing from you and discussing how our VA services can give you the freedom that you desire while helping you grow your business.
Social Media Marketing Tips for Online Health & Fitness Coaches
Social media can be the difference between success and failure when it comes to your online coaching business. You need to know what to do and how to do it to create a great social media presence and effectively bring in leads.
Here are some tips for creating successful social media:
Identify Your Goals
Have a clear path on what you want to do to get more leads and clients, get more views, etc. Be sure your goals are measurable and attainable. If your goals are within your reach, you are more likely to reach them.
Identify Your Audience
If you’re just starting out, you need to know who your audience is so that you can effectively reach them. What’s your niche? If you are targeting men in their 30’s, you want your posts to have that type of voice that will appeal to and be interesting to them. If you target women over 40, you want your posts to reflect that.
Select the Best Platforms
Think about what platforms your target audience and potential clients are on and get to be an expert on that platform. Training younger clients may mean Snapchat is your main platform. Facebook and Instagram are the main platforms that seem to be the best traffic for everyone. LinkedIn is great for business professionals.
Find Your Voice
Before you start posting on social media, have a clear vision of what your message is, what represents you as a coach, and what kind of information do you want to post.
You want your posts to match your brand voice. It will give people the best idea of who you are and they can begin to relate to you.
Deliver Consistently
To have a successful social media presence, you need to post and engage often. Having a frequent schedule of when you post and sticking to it will really make your platform successful.
Grow Your Audience
The bigger the audience, the greater chance of leads for your online coaching business. When you organically like and comment on their posts, as well as create engaging content, it’s a great way to grow and maintain your audience.
Engage Your Audience
You must engage your followers. Responding to your audience by answering comments, liking comments, and answering questions in a caring and timely fashion will keep them coming back to your pages. You can tag members of your audience when it’s appropriate or when you think they might be interested in a recipe, a workout, or a challenge you’re offering.
Measure Results
In order to see if your social media marketing is paying off and your strategies are solid, you need to be able to measure your results. You can do this by looking at your followers are measuring how much they’ve grown over a period of time. You can also see how many likes, comments, and shares your posts are getting and if it’s growing. If you use a scheduler like the Fit Biz CRM or a 3rd party scheduler, they offer analytics for you to review.
Include a Call to Action (CTA)
If you want your audience to engage with your content, give them something to do. Whether it’s a link to join your Free Group, follow your podcast on YouTube, or to simply comment, it’s a great way to build up your following.
Post 4-6 Times a Day
This may seem like a lot, but posting multiple times a day will show that you’re active. For example, if you are posting to Facebook, their algorithms say that your post will stay visible for 1-3 hours.
If you’re posting on multiple platforms, you will want to toggle the posts. For instance, if you are posting a specific video post on Facebook, post it later or even another day on Instagram. If someone follows you on all your platforms, they’ll be more apt to engage on the same posts if they are at different times and/or days. That’ll increase your engagement.
Try to Get Your Posts to a Big Audience
You want your posts to perform well so your audience will grow and you'll get more clients. There are six things that make posts successful; social currency, triggers, emotion, public, practical value, and stories.
What this means is people will share your material if they feel they get something out of it. Keep in mind that until you have a large audience, no one cares about you and your personal life. Don’t get me wrong, they need to learn about you as a coach so that they know what your program is about if it’s right for them, and to build trust. They are looking for ways to add value to their own and family lives. Pictures of a baby cousin or a concert you went to aren’t going to do it for them.
Outsource VA Services
If you have the budget, you might want to consider outsourcing your social media marketing. At Fit Biz Solutions, we can help you find your voice, customize your marketing, write content, design graphics, and edit videos so that your social media content is amazing.
If you would like to learn how you can outsource with Fit Biz Solutions, set up a FREE consultation with us today. We look forward to hearing from you and discussing how our VA services can give you the freedom that you desire while helping you grow your business.
FBS Content Team