Social media is one of the most effective ways for online fitness coaches to get recognized and to get their presence out there to build their clientele. However, before diving into the social media world, you have to know your target market and have developed your niche. These things will dictate which platforms you use, and the type of content you will be creating.
Your social media accounts should reflect your client base. For example, if you are targeting young adults, you may want to look at TikTok and Instagram vs LinkedIn.
Establish Goals
As you start on your social media marketing journey, you will want to establish goals for yourself. This isn’t like your personal Facebook page where you are posting whenever you feel like it.
Unless you have set goals, it’s hard to know how well your social media strategy is performing. Here are some goals to look at setting:
Brand awareness
Community engagement
Content distribution
Sales/Lead generation
Client support
Schedule Regularly
To utilize social media to help build your awareness and create a following, you must post consistently and frequently. It is recommended to schedule these posts ahead of time so that you are not having to stop in the middle of your day to put together a post. You need to be selling and working with your clients, not spending too much time on social media posting. If you have the resources, this is an excellent task to outsource to a virtual specialist!
Make your posts engaging and mix them up with posts, success stories, reels, video clips, and other things. If you aren’t adept at making videos, the virtual specialists at Fit Biz Solutions have the expertise so that your videos get the attention they deserve!
Create a Branded Hashtag
Hashtags play a vital role in spreading your Instagram reach and helping to develop your following. Studies have shown that 88% of brand posts include at least one hashtag and posts with at least one hashtag are engaged with 12.6% more than others.
Add Value
Not only do your posts need to be engaging, but they should add value to your followers. You want to be able to connect to them on a personal level, so it’s important to show that you’re more than just a run-of-the-mill trainer. This is where your specialty or niche comes into play!
Offer expertise
Don’t just post about your business
Offer clients lead magnets with things they cannot just get off Google
Post inspirational/motivational and personal growth items
Be Authentic
Many people will see right through fake profiles. In today’s social media world, authenticity is very important. Be gentle with your approach but stay true to yourself and your beliefs in regard to health and fitness.
Engage Your Followers to Create Community
Now that you’ve established your social media platforms and you’ve created a following, work on boosting engagement. Look at a free Facebook group for your program as well. To create a relationship with your followers, you must think out of the box to make it fun, engaging, and worthwhile. This will keep them looking for your content on a daily basis, and will entice them to share your content! This will get you out there on an even bigger scale. Below are some things you can do, to build that engagement:
Ready to outsource some of your tasks so that you can focus on what you do best? Fit Biz Solutions can help! Set up a consultation today and let’s discuss how virtual specialists and/or our Fit Biz CRM can help your business!
Social Media Marketing for Online Fitness Coaches
Social media is one of the most effective ways for online fitness coaches to get recognized and to get their presence out there to build their clientele. However, before diving into the social media world, you have to know your target market and have developed your niche. These things will dictate which platforms you use, and the type of content you will be creating.
Your social media accounts should reflect your client base. For example, if you are targeting young adults, you may want to look at TikTok and Instagram vs LinkedIn.
Establish Goals
As you start on your social media marketing journey, you will want to establish goals for yourself. This isn’t like your personal Facebook page where you are posting whenever you feel like it.
Unless you have set goals, it’s hard to know how well your social media strategy is performing. Here are some goals to look at setting:
Brand awareness
Community engagement
Content distribution
Sales/Lead generation
Client support
Schedule Regularly
To utilize social media to help build your awareness and create a following, you must post consistently and frequently. It is recommended to schedule these posts ahead of time so that you are not having to stop in the middle of your day to put together a post. You need to be selling and working with your clients, not spending too much time on social media posting. If you have the resources, this is an excellent task to outsource to a virtual specialist!
Make your posts engaging and mix them up with posts, success stories, reels, video clips, and other things. If you aren’t adept at making videos, the virtual specialists at Fit Biz Solutions have the expertise so that your videos get the attention they deserve!
Create a Branded Hashtag
Hashtags play a vital role in spreading your Instagram reach and helping to develop your following. Studies have shown that 88% of brand posts include at least one hashtag and posts with at least one hashtag are engaged with 12.6% more than others.
Add Value
Not only do your posts need to be engaging, but they should add value to your followers. You want to be able to connect to them on a personal level, so it’s important to show that you’re more than just a run-of-the-mill trainer. This is where your specialty or niche comes into play!
Offer expertise
Don’t just post about your business
Offer clients lead magnets with things they cannot just get off Google
Post inspirational/motivational and personal growth items
Be Authentic
Many people will see right through fake profiles. In today’s social media world, authenticity is very important. Be gentle with your approach but stay true to yourself and your beliefs in regard to health and fitness.
Engage Your Followers to Create Community
Now that you’ve established your social media platforms and you’ve created a following, work on boosting engagement. Look at a free Facebook group for your program as well. To create a relationship with your followers, you must think out of the box to make it fun, engaging, and worthwhile. This will keep them looking for your content on a daily basis, and will entice them to share your content! This will get you out there on an even bigger scale. Below are some things you can do, to build that engagement:
Contests
Giveaways
Community Hashtag
Reply to DMs
Live Streams
Social Media Only Discounts
Ready to outsource some of your tasks so that you can focus on what you do best? Fit Biz Solutions can help! Set up a consultation today and let’s discuss how virtual specialists and/or our Fit Biz CRM can help your business!
FBS Content Team